2009年國際廣播電視設備展】

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11/19/09

 Interbee is Japan’s annual broadcast equipment exhibition.  The focus this year is on 3D stereoscopic, digital signage and of course HD although that has been in a topic in Japan for several years.

 

 國際廣播電視設備展是日本年度的轉播設備博覽會。今年的重點是3D立體實境、數位電子看板與HD高畫質,雖然這在日本已經普遍流行有一段時間了。

 

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 I spent quite a bit of time of course at Sony and Panasonic, but the rest of the time I split between the “IPTV-Mobile TV-Cross Media Zone” and attending a conference held by the JAPAN NATIONAL ASSOCIATION OF BROADCASTERS  to discuss the challenges for content producer and local stations during the digital age.  It was heavily attended by many of the local and regional broadcasters  who were trying to find a way to cope with the  increasing production costs and the decreasing sponsorship funds.  As for the IPTV…Zone, there is a lot of future applications that everyone should be paying attention to.  At the conference, there is great anxiety from all parties about how to get enough sponsorship to make good content, and how to sell content overseas.  There is no definite solution, but there were a lot of interesting ideas and proposals thrown on the table.  Of course it was a great way to improve my Japanese listening skills.

 

 我花了不少時間在Sony與Panasonic的地區參觀,但其餘的時光我分別在「數位電視-行動視訊區」與參加日本廣播協會舉辦的各種研討會,探討節目製作業者與地方電台在數位時代中會遇到的種種挑戰。這樣的主題吸引大量的地方與區域性業者來參加,大家都找出如何解決現階段大量上升的後製成本與逐漸降低的贊助商與金額。在數位電視區,有很多值得注意的先進設備。在研討會上,所有與會者皆迫切的想要知道如何在這樣不景氣的其況下吸引更多的贊助商,以便製作更好的節目內容,並且想要瞭解如何將好的產品外銷海外。當然這些問題是沒有一個正確的解答,但有很多有趣的想法與提議在研討會上被提出。當然,這是增進我日文聽力的一個大好機會。

 

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