COPYRIGHT IN DIGITAL ERA
Mr. Ishii is the Administrative Controller of the Programming Department at NHK. He shared with us the programs in the digital era as it relates to copyright, and how NHK copes with these matters as a public broadcaster. As you can imagine, this is a very exciting seminar for me as a former lawyer to compare and contrast the similarities and differences between copyright law and practices in Japan, Taiwan and US.
Mr. Sakamoto is the Senior Executive Manager of MICO, the sales arm of NHK. He explains to us the present situation of the business market of mobile, internet, etc in Japan. He also outlines the copyright issues and how the increase in platforms and windows is creating so much complication to getting the deals done.
He also used one of the hottest properties on their catalog as a case study.
A very successful show that caught on fire on the internet worldwide, and has developed such an international trademark in less than 7 years to a point where it could rival that of Hello Kitty in the near future. Hello Kitty took 35 years to reach its international status. The power of the internet just cut the time lapse by 28 years. . .
DOMOGUN是一部非常成功的節目，透過網路紅到世界各地，不到7年的時間就快要威脅到Hello Kitty的地位。 Hello Kitty花了35年才有目前的國際地位。但透過網路，直接跨過中間的28年時光，由此可知網際網路行銷的實力。
Check check out this video featuring Domogun with Seven-Eleven!