【數位時代裡的智慧財產權】

 COPYRIGHT IN DIGITAL ERA

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11/20/09

 Mr. Ishii is the Administrative Controller of the Programming Department at NHK.  He shared with us the programs in the digital era as it relates to copyright, and how NHK copes with these matters as a public broadcaster.  As you can imagine, this is a very exciting seminar for me as a former lawyer to compare and contrast the similarities and differences between copyright law and practices in Japan, Taiwan and US.

 

 石井先生是NHK節目部的行政主管。他與我們分享數位時代裡關於智慧財產權的事宜,並且說明NHL如何與發行商處理這些問題等相關案例。 律師出身的我,對於這樣的議題可說是感到萬分興奮,讓我有機會可以好好比較日本、台灣與美國三方在處理智慧財產權實務上的異同。

 

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●圖中為林志杰執行長。

 

 

數位行銷

 DIGITAL MARKETING

 

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11/20/09

 

 Mr. Sakamoto is the Senior Executive Manager of MICO, the sales arm of NHK.  He explains to us the present situation of the business market of mobile, internet, etc in Japan.  He also outlines the copyright issues and how the increase in platforms and windows is creating so much complication to getting the deals done.

 

 坂本先生是MICO資深執行經理,該單位為NHK業務部的一支。他向我們解釋日本現今的手機、網路等商機與狀況。他也提到智慧財產權的議題,以及在大量平台與窗口出現時,如何讓項智財權議題變得更加複雜。

 

 He also used one of the hottest properties on their catalog as a case study. 

 

 他舉了當前最火紅的案例當作主題。

 

 DOMOGUN(多摩君):

 http://www.domomode.com/ (Japan)

 http://www.domonation.com/ (US)

 

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 A very successful show that caught on fire on the internet worldwide, and has developed such an international trademark in less than 7 years to a point where it could rival that of Hello Kitty in the near future.  Hello Kitty took 35 years to reach its international status. The power of the internet just cut the time lapse by 28 years. . .

 

 DOMOGUN是一部非常成功的節目,透過網路紅到世界各地,不到7年的時間就快要威脅到Hello Kitty的地位。 Hello Kitty花了35年才有目前的國際地位。但透過網路,直接跨過中間的28年時光,由此可知網際網路行銷的實力。

 

 Check check out this video featuring Domogun with Seven-Eleven!

 現在來看看7-11Domogun廣告吧! 

 

Domo 7Eleven Slurpee Full Episode from Domo Nation on Vimeo.

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